sowFLo, an acronym for (So)uth (W)est (Flo)rida, from the “Paradise Coast” Naples, FL is a refreshing new take on contemporary Reggae music. With a distinct acoustic surf-rock/reggae sound, sowFLo sings a song of light-hearted melodies, whole-hearted lyrics and good vibrations. “We don’t make music, we create movement.” sowFLo was conceived in 2009 when Jake Dorris (Vox & Ac Guitar) and Joe Records (Producer/Keys) linked up at a local party. The two began collaborating, and everything fell into place soon after. Already involved in the local music scene, the band was completed when close friends; Andre Beaudette (Drums & Percussion), Daniel Sahin (Lead Guitar), Christian Yacono (Bass & Vocal), and Nick Grim (Trombone) committed to the group. The young reggae band released their self-titled debut EP in 2010, engineered by 5-time Grammy-winner Marc Lee and mastered by none other than Michael Fuller. Since then, their single “Paradise” has amassed over 130,000 views on YouTube, and is in rotation on Aruba’s multiple radio stations. sowFLo made their first appearance in New York on July 15th, 2011 performing live during Red Bull sponsored 2nd Annual Surf Week at the Allegria Hotel in Long Beach. sowFLo was recently voted #1 SouthWest Florida Reggae Band by over 25,000 online voters for the 1st Annual SPOT Magazine Awards.